When I first started GotDeezTeez.com I wanted to sell 40,000 shirts. It was the fastest way for me to make $1,000,000.00. At 5,000+ in I decided I wanted to do MORE.
Once upon my lifetime, I was a barber. I opened a barbershop 10 months after getting out of jail with the knowledge from Michael Nicely, he was “that Barber” on the street but was his way to prison. I opened on April 25, 2009. 3 days before my birthday…it was Apple Blossom Week. My shop was slap in the middle of all the festivities. I had zero barber license. I was open with a ton of clients right in plain sight for all to see.
During this time I was happy but I wanted more so I figured out ways to expand on what I could do as a barber. I learned how to do hot towel shaves just like they did at the Waldorf Astoria. I shined shoes. I sold art. I created $7 Tuesday and The Fresh Daily. I used a razor blade to do eyebrows. I had a dry cleaning and laundry service. We smoked cigars and drank beer like grown men and women. I threw parties – socials. I associated with drug dealers and politicians. They all needed a haircut, I cut them all. My thirst for more grew.
A ton of things I have tried has come from my clients or some of the elders that would stop in to speak to me about building my business. Brian told me to stick with the core and try everything else. T told me to make sure the doors stay open. Cliff told me I would be a millionaire one day, and Thomas asked me if I could see myself doing something else (not barbering), what would it be? I said, “Marketing, I want to see my brand in lights.”
For most that know me, know that I am a huge fan of the Robb Report. I love everything about this magazine. I grow a lot of my ideas thru this magazine. Some of the craftsmanship and time that goes into the making of some of the luxury cars, the engineering, and architecture behind some of the beautifully constructed luxury homes, the art (I can keep going) …I said this to say that I am hooked by the things that I have learned and read about in this magazine. Some call it a wish book, I call it an idea book.
So I got to thinking…where is ‘luxury without compromise’ sold? While searching for this answer I reached out to a few manufacturers to see what it would take to add their luxury brands to my store – I explained to them how I am currently a print on demand t-shirt shop who is more interested in selling a deeply rooted brand, like Chanel, Gucci, Canali, Emanuel Ungaro, Prada, and Ufford & Suffolk Polo Club to name a few.
Ok so, I drive a 1952 Ford Mainline Coupe (Hotrod) and the more I thought about it, the more I want to fashion a business that would run long and hard, just like my 52. “Pebbles” is my everyday car. So now the question is, “do I do this with new products?” After sitting in my 52 in total silence for some time I thought that I would find a way to carry products that have name recognition and that have stood the test of time.
I am sitting in a 1952 Ford that I drive anytime I want to go anywhere. It’s 2019. They still make Fords. I will grow my business like this.
Online is the next frontier for luxury brands. It’s where luxury brands can find their next path to growth, but for a variety of reasons they have been notoriously slow to follow it. As an industry steeped in heritage and tradition, change doesn’t come naturally to it, but in today’s dynamically changing consumer market, that is exactly what luxury brands must do. While luxury brands have accepted that they must market online, they have been much slower to accept that they must sell there as well. That remains its stumbling block.
My plan is to leverage our American heritage and love for the fabric and use a marketing strategy that is closely aligned with building personal relationships with my target market. In addition, with fit being the biggest variable in luxury purchase decisions, my custom fit program in addition to our slim, straight, and regular fit garments will help us delight our customers who in turn will spread the word.
My mission is to give a unique style to each client …and I ‘Got Deez! Like No Other!’